“Sometimes…product designer, graphic designer, strategist, storyteller, tweeter, blogger, coffee drinker and perfectionist! Always… creating, problem solving, driving design and adding personality.”


When you have the privilege of calling your creative passion your career, the division between where personal time begins and the emails end is often blurred. With a rigorous sense of design and a dynamic motivation to succeed, Sarah McDonnell is a London based creative with a curious and imaginative nature that helps her push boundaries and be at the forefront of new trends.

She began working in the design industry while studying Product Design at Central Saint Martins back in 2008. During her studies, she collaborated with inventor; Mark Champkins who helped launch her first product under the Concentrate brand.

Graduating in 2008 at the peak of the recession, Sarah was fortunate to join Tangerine. After 4 months of industrial design projects, including designing the new interior of Asiana’s A380’, she was headhunted to join NewEdge: Design & Innovation. It was here where she uncovered a certain discrepancy; “people are always on the look out for something new, however, they’re not really looking for something radically new – it has to feel familiar. Finding the equilibrium between desire and need was the key for many of the innovation projects she worked on.

In 2014, she set up Coffee With Sarah; a website with a whole new approach to finding new opportunities and meeting thought leaders. It was this innovative way of thinking that earned her a job at The Gild.

Over the years, projects the have sent her to all corners of the world, visiting villages on the outskirts of Hong Kong to hunt out beer trends, to wandering through the sun-drenched vineyards on the outskirts of Cape Town for a branding project.

With an ambition to understand business, this year she established an adult colouring brand and published 2 books; “Fill Me In” & “Just The Tip,” which sell across the globe.

She believes designers are the catalysts that unlock creative capacity within communities, inspire people and collaborate with them. Join me…