In a nut shell, I work with strategy and creative teams in some of London’s leading innovation and design consultancies, helping turn insights and opportunity areas into viable creative ideas.
I have 3 main areas of expertise …
- Product Innovation: Designing and bringing new products to market that stand out on shelf – giving reason to try, buy and love.
- Identifying Growth Opportunities
- New and Existing Product Innovation
- Brand Stretch and Extension
- Building Innovation Pipelines
- Brand Innovation: Creating brands that inspire, motivate and excite people. Refreshing challenged classic brands, by injecting relevance and forward momentum.
- Creation and Positioning
- Refresh and Repositioning
- Expression and Activation
- Brand Identity and Storytelling
- Experience Innovation: Designing brand experiences that break through our over stimulated and always-on culture to connect and engage people in deep and meaningful ways.
- Retail Innovation
- Physical and Digital Brand Experiences