Fill Me In: Adult Colouring Brand

Fill Me In: The Story

London is the best place in the world to spot trends, and I might moan about my commute through central London every day, however, it is my opportunity to observe people and trends.

Last year I saw the wave of adult colour books hit store shelves. Not only were my friends buying colouring book, I saw both men and women colouring on the tube and buses, in cafes, even at work… they are everywhere.

As a curious designer, I had a flick few some of the bestsellers, and although they were extremely impressive with beautiful illustrations of flowers, gardens, creatures of the sea.., I felt there was a need for something exciting. Something that actually feels ‘grown-up’. Something that I would want to own and colour in…

Fill Me In was born.  I started illustrating different sexual positions and composing them into fun and exciting scenarios. I gained inspiration from everywhere; including stories my friends have told me over the years… yes… ‘Office Politics’ actually happened in one of my old offices! Before I knew it, I had 20 illustrations, and so many ideas of what I could do with them.

With a little help from my friends in the pub one night after work, we came up with 20 hilarious names for each one. So the quirky illustrations became the Fill Me In brand with the products and merchandise you see on the site today.