Frangelico: New Bottle Concepts

Frangelico is a hazelnut liqueur with Italian provenance. It was introduced in the 80s, and achieved distinction thanks to its unique liquid, distinctive packaging and pop culture. We were asked to help them with a new brand positioning that was relevant to the new up-tempo, light-heated consumer.

Although the brief did not include bottle concepts, I help imagine what the new bottles would look like under the new brand essense we had created.