During my first term at university I connected with Mark Champkins of ‘Concentrate Design’ . While working alongside him during my free periods, I designed and was assisted in the marketing of my first product for the Concentrate Range; The Supercase.
Where did the idea come from?
It all started one day during a lecture at university when searching through my pencilcase for a specific pen the lightbulb above my head suddenly lit up…
“Wouldn’t it be great if you could simply fold your pencil case into a pot to allow easy access and display all of your stationery?”
Within the same day, I had mocked up a simple prototype made from of some scrap neoprene and presented it to Mark that afternoon – he loved it! Within 6 months it was manufactured in china and selling in John Lewis and Debenhams! Today, The Supercase has been featured in magazines & newspapers & sold over 10,000.