RedBull is a very aspirational brand with its engaging creativity, and savvy cultivation and integration of the ‘Extreme Sports’ movement, Red Bull leads the category in brand marketing strategy. Weightless is a mick-take of Red Bull with the ssimple strap line :
“Why have wings when you can be weightless”
The spaceman used as the Weightless hero image is used to represent the power and science behind the beverage! The birds in the background represent the Red Bull brand and reinforces that this beverage doesn’t need to give you wings when it makes you feel weightless! Well, that was the idea of this fun concept anyway!